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“The LOHAS gathering offers so much human dynamism in such a concentrated time, it's like filling your gas tank with ether. This is a tremendous assortment of talented, thoughtful, intelligent, accomplished people figuring out the practicalities of sustainable living. It is rare to find such a brain trust and heart trust in one place. A don't miss event. LOHAS rocks!” – Chris Kilham, Medicine Hunter

Lifestyles of Health and Sustainability (LOHAS)

Lifestyles of Health and Sustainability (LOHAS) describes an estimated $290 billion U.S. marketplace for goods and services focused on health, the environment, social justice, personal development and sustainable living. The consumers attracted to this market represent a sizable group in this country. Approximately 13-19% percent of the adults in the U.S. are currently considered LOHAS Consumers. This is based on surveys of the U.S. adult population estimated at 215 million.

Research shows that one in four adult Americans is part of this group—nearly 41 million people. These consumers are the future of your business and also the future of progressive social, environmental and economic change in this country. But their power as a consumer market remains virtually untapped.

The industry that serves these consumers has been identified in a research report by The Natural Marketing Institute and given the moniker of Lifestyles of Health and Sustainability, or LOHAS—a market conservatively estimated at $290 billion in the U.S., and growing. Cultural Creatives are the basis of the LOHAS market. LOHAS is not a sexy acronym, but one that we think aptly describes what this movement, and our mission, is all about.


LOHAS focuses on educating and building community around the central theme of healthy and sustainable lifestyles for individuals and societies. LOHAS provides business focused resources on the growing $290B LOHAS market and serves as the central hub for education, updated news, and B2B gatherings of those cultivating the LOHAS movement. LOHAS not only shares information but also provides practical tools and techniques for people to implement into their businesses that enable LOHAS values to penetrate into various situations. These values include: authenticity, transparency, honesty, integrity, professionalism and love for mankind and the planet.