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How does being in the natural products industry extend to your daily lifestyle?

I’m one of those people who never lost their 60’s values. Eating simple and clean is a major part of my lifestyle and has been for the past 40 or so years. If I’m in Peru in the Andes, it’s easy to eat reasonably natural because they grow their food without chemicals. Eating natural is as essential as breathing clean air and drinking pure water. At home, we eat organic as much as possible. In fact, I wrote a book called The Whole Food Bible. It’s a comprehensive guide to eating organically and naturally. A natural lifestyle can help anybody navigate through this life and help to make it a better world. If someone wants to be more energetic and remain disease-free, then eating organic, exercising, breathing clean air and engaging in healthy lifestyle habits, is what they need to do to survive and profit.