“Where do I start with Craig? We met when we were fifteen, and have been fast friends ever since. We have worked together, traveled together, seen each other through the decades. Craig is extremely bright, capable, humane, loving, and a most amazing friend. I cannot imagine life without Craig. He is the closest I have to a brother.” - Chris Kilham

Craig Weatherby
Director of Online Marketing and Content
Company (Other): 
Vital Choice
Marketer, Writer and Researcher
Product and Ingredient Science Research, Writing


Craig Weatherby remains a brilliant point of reference in the natural products scene. Craig currently works with Vital Choice Wild Seafood & Organics, a leading on-line retailer of wild Alaskan, Pacific seafood, and certified organic foods. Responsible for producing the company's e-marketing communications, including a bi-weekly newsletter, Craig offers discerning commentary on nutrient science, healthy eating, and sustainability issues particularly surrounding Omegas and wild fish harvesting.

Moving back towards his degree from Windham College, Craig has also contributed to several of Dr. Perricone's bestselling books, as noted in the acknowledgements pages. He wrote all content and merchandising for the $70 million venture-funded MotherNature.com startup, building a newsletter circulation to 300K. And in the early 90’s Craig was responsible for all of Bread & Circus point-of-purchase merchandising, monthly newsletter, and promotions. Bread & Circus was purchased by Whole Foods Market in 1992, and is still the jewel of that chains' crown.

Craig has had a long friendship with Chris, sometimes conferring and traveling with Chris to far off places. Today, as a result of three decades in the business, Craig has a literal library of information in his head.