Acknowledged as an enthusiastic innovator, intuitive leader, and life long advocate for healthy living through natural modalities, Rob has spent the last 15 years researching and developing nutritional supplements that deliver life-changing benefits.

Before joining the energetic and dynamic team at Reserveage, he spent 13 years at The Vitamin Shoppe.

During his time with The Vitamin Shoppe, he was instrumental in launching some of fastest growing brands and most successful products in the vitamin and supplement industry. Rob was part of a winning merchandising team that helped fuel the retailer’s growth from 17 to 465 stores over the 13-year period.

Rob also played a major role in developing and marketing some of the most successful products for The Vitamin Shoppe Brand, one of the largest private label brands in the natural products channel.

Rob will continue building products that make a difference by fueling a pipeline of innovative, science driven products that connect with the consumer and deliver results at Reserveage.

Rob has also worked with hundreds of clients over the years, creating customized diet, and nutritional supplement programs utilizing a holistic drug-free approach to wellness.

Rob has his B.S. in Nutrition and Dietetics from Montclair State University. He lives with his wife and two children in New Jersey.