Ahmed Rahim is the master blender, CEO, and co-founder of Numi Tea. His long experience running tea houses throughout Europe, and his cultivated palette combine to enable him to seek out the highest quality teas and herbs from around the world. Before starting the Numi business in 1999 with his sister, Reem, Ahmed lived & worked in Europe for ten years. In the early part of the 1990’s, Ahmed lived in Paris working as a professional photographer focusing on architecture and fashion, with works published in international trade and fashion journals including Elle, Prague Post, and Velvet. He also spent the better part of two years photographing the Middle East in places such as Iraq and Morocco.

Ahmed eventually returned to Europe, but this time he ended up in the German Alps where he continued his photography in the music scene as well as performing himself. After one year, Ahmed was led to Prague where he spent the next 6 ½ years in film-making and photography. Towards the end of his stay in Prague, Ahmed was asked to help create and design teahouses. He then became a partner in a teahouse and helped expand and grow the business. Ahmed recalls serving 900 pots of tea a day.

In his experience running Tea Houses, Ahmed developed a deep love and interest in teas culminating in the creation of Numi’s unique blends. As part of NUMI’s commitment to global consciousness and environmental responsibility, NUMI’s teas are certified organic and Fair Trade. The teabags are fully biodegradable, compostable and GMO FREE. NUMI’s innovation, continues with its "Leaves of Art" hand-sewn and handcrafted Flowering Tea™ line.

Ahmed is fluent in English, Arabic, French, German and Czech. He holds a BA in Psychology and Theatre from New York University, and has studied Film at various universities in Paris and in Prague.