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Chris Kilham, NBC Nightly News

"Because the media rules our culture, I believe that those of us that haven’t left our sixties values behind should rule a little bit of the media." - Chris Kilham, Keynote, American Herbalist Guild

Media rules our culture. What gets exposure through media becomes known. Ideas, values, habits and lifestyles shift and morph according to what does and does not get exposure through media. Many years ago, a reporter from the Wall Street Journal asked me “What does it take to make an herb popular?” I replied “You. It takes you. If there’s a big article on an herb, it will become popular.” This is why I spend so much time garnering media for medicinal plants, the natural environment and indigenous native people. Interviews on TV and radio, in magazines and newspapers and online, present opportunities to spread positive, life-affirming messages far and wide.

For decades, the natural products scene in general, and the herbal medicine field especially, were subjects of ongoing media ridicule and derision. But in recent years the media climate has changed. Thanks to ongoing positive science, support from credible health professionals, and greater public awareness of healthy lifestyles, we are now in an era of much more fair and favorable media attention. This serves the health interests of many, and helps to further profound life-affirming trends in health and wellness.

“Bringing people together with plants of power is one way Chris Kilham is healing the planet. Hunting medicine means better health care for us, fair trade with economic justice for our distant and local human relations, and higher consciousness for millions of otherwise-corporate-saturated TV viewers.” - Amanda McQuade Crawford, Master Herbalist


Media professionals, please visit our PRESS ROOM for media contact information and direct links to key information and resources pertaining to Medicine Hunter Chris Kilham, Zoe Helene, Medicine Hunter, Inc., and Chris' new book, The Ayahuasca Test Pilot's Handbook. Thank you.